Discover the fundraising potential hidden in your donor base!
Donor Compass™ is based on actual, observed donor behavior. It incorporates over 20 years of empirical evidence and applies Legacy Leaders unique, proprietary assessment process to score each individual donor in terms of planned giving propensity. Donor Compass™ will unlock your organization’s multi-million dollar planned giving asset. And there’s more – Donor Compass™ identifies individuals with major gift potential and also those who would be appropriate for inclusion in capital campaigns. Donor Compass™ is an invaluable resource to any organization looking to capitalize on the fundraising potential within its own donor base.
PROPENSITY ANALYSIS FACTORS
Recency – 10 Year When was the donor’s last year of giving?
Continuity – 10 Year How many years of the past 10 has the donor given?
Generosity – 10 Year How much has the donor given in the past 10 years cumulatively?
Generosity – 2 Year (Current) How much has the donor given in the past 24 months?
Donor Compass™ is unique!
Most database analysis services are based on wealth screening which only identifies whether an individual has the financial capacity to be generous. Donor Compass™ analyzes 4 key elements of a donor’s giving history to identify the level of engagement of individuals with your organization and also how likely they are to donate. And, when you decide to partner with Legacy Leaders to execute a Complete or Custom Planned Giving Program based on your Donor Compass™ Database Analysis, Legacy Leaders will guarantee the results.
Donor Compass™ will deliver:
Complete donor base analysis; hard data on which to base your fundraising expectations
Animated visualization of your donor base
Instantly actionable information that will inform your future fundraising plans and strategies
Donor Compass™ score for each donor that identifies how likely they are to make a planned gift
Planned gift donor projections and a comprehensive revenue forecast
Written Planned Giving Program proposal based on the Donor Compass™ Database Analysis
Results guarantee when you decide to partner with Legacy Leaders to execute a Complete or Custom Planned Giving Program