During any calendar year, there are signature events and dates that provide opportunities for nonprofit organizations. Some may relate to seasonality, around the month of December and the Holiday season for example, and others may be unique to your organization. One opportunity that is shared amongst us all is Giving Tuesday, stylized online as #GivingTuesday [...]
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Donor retention is crucial, especially because it is more expensive to seek out and entice new donors, as compared to keeping old ones. When a donor stops returning phone calls and attending events, or stops giving altogether, it can be worrying. Your donor may have ghosted you — ghosting is when a person suddenly cuts [...]
Here is what we do know: data is important for any organization. Whether you’re a nonprofit collecting donor analytics, a multinational company tracking customer behaviors, or a small business monitoring buying trends, collecting and tracking data is vital. Data helps you gain a clearer picture of your current situation, and what you can do to [...]