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So far Marlaina Lanese has created 14 blog entries.

5 Fall Virtual Fundraising Ideas For Your Nonprofit

Now that your nonprofit organization is beginning to find its footing in the virtual fundraising world, you need some new and creative ideas, especially for the fall season. Fall is an particularly giving time, as most communities celebrate a bountiful harvest by sharing a traditional feast with family and friends. Thanksgiving is a holiday that [...]

5 Fall Virtual Fundraising Ideas For Your Nonprofit2021-09-17T15:44:52-04:00

5 Signs Your Donor Portfolio Needs To Be Optimized

Donor portfolios enable nonprofit organizations to be more efficient in soliciting gifts. They provide each donor relationship manager with a specific list of donors that they are responsible for. They also help your organization use time, energy, and resources effectively. However, if not properly done, donor portfolios can lead to inefficiency and lackluster outcomes. Unbalanced [...]

5 Signs Your Donor Portfolio Needs To Be Optimized2021-09-15T16:31:52-04:00

How to Optimize Facebook for Fundraising

Social media platforms are one of the easiest ways to stay connected with friends and family, and they are an effective way to create awareness for your events. Among the growth of several other platforms, Facebook continues to remain a favorite. Nearly 58% of Americans are Facebook users, and almost 64% of these users visit the [...]

How to Optimize Facebook for Fundraising2021-08-19T13:05:49-04:00

4 Ways to Secure Gifts During Make-a-Will Month

August is one of the months many people look forward to every year. The weather is great, making it the perfect time to go on a summer vacation and decompress. For nonprofit organizations, August is special because it has the honor of being the Make-a-Will month. This presents a unique opportunity to increase legacy gifts [...]

4 Ways to Secure Gifts During Make-a-Will Month2021-08-13T13:25:12-04:00

6 Social Media Mistakes to Avoid

Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored.   55% [...]

6 Social Media Mistakes to Avoid2021-08-12T12:38:43-04:00

Volunteer Management: Fostering an Environment of Support and Success

Volunteer management is an essential aspect of your organization. As someone who has been both a manager of volunteers and a volunteer myself, I’ve learned a thing or two about how to value them. Creating a foundation built upon respect and positive reinforcement is the key to best supporting your charity’s public engagement efforts. In [...]

Volunteer Management: Fostering an Environment of Support and Success2021-08-10T15:54:45-04:00

5 Reasons to Avoid a Donor Wealth Screening

If you have worked for or with nonprofit organizations, you most likely know how important it is to have a deep understanding of donors when planning a fundraising program. One method of gaining better donor insights is by conducting a donor wealth screening. However, this process doesn’t always provide accurate data for targeting donors. To [...]

5 Reasons to Avoid a Donor Wealth Screening2021-08-12T10:12:53-04:00

5 Ways To Show Appreciation For Your Donors

Studies show that first-time donors who receive a thank-you within 48 hours are four times more likely to donate again. There is nearly a 400% chance of them becoming regular donors! Those involved in fundraising know very well that showing appreciation for your donors is more than just a thank you, but it is also [...]

5 Ways To Show Appreciation For Your Donors2021-07-22T12:09:35-04:00

7 Ways to Get to Know Your Donors

Nonprofit fundraising isn’t just about asking individuals and groups for contributions to your organization. To be successful, it requires careful planning and effective strategies. One key element in planning your campaigns is knowing your donors. The more you know about them, the better you can understand how they can support your mission. Here are 7 [...]

7 Ways to Get to Know Your Donors2021-08-10T15:52:31-04:00

4 Ways to Thank Your Donors

Complete the cycle of giving by thanking your donors. Thank them promptly, so that they know you have received their gift, and let them know how you will use it to further your advocacies. Showing your appreciation fosters a good relationship between your donors and your organization. Most organizations send tokens or gifts to everyone [...]

4 Ways to Thank Your Donors2021-06-25T16:26:57-04:00
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