St. Patrick’s Day is just around the corner, and everyone’s eager to get some luck. Pour yourself a glass of Irish beer or whiskey, drop a clover in it, and down the drink in one go. Throw the clover over your left shoulder and give a toast to St. Patrick for your dose of good [...]
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So far Marlaina Lanese has created 20 blog entries.
As a nonprofit professional, it’s important to stay up-to-date with 2022 fundraising trends, so that you can leverage and adapt to them. These past two years have taught us that technology and convenience are rapidly taking priority, and we can anticipate that these modern fundraising trends will continue to prevail in 2022. By giving donors [...]
It happens to the best of us. A perfect first impression, with all signs indicating that they’re totally into you. Responding to your weekly outreach newsletter, sending a donation during your holiday campaign, and engaging with your content on social media. Then, the unfortunate happens. After six months, their open rates are decreasing, you haven’t [...]
Do you remember the last time you went out on a first date? It probably took you hours to get ready — from picking the perfect outfit, to styling your hair, and perhaps preparing some discussion topics. Because as cliché as it sounds, you only get one chance to make a great first impression. Attracting [...]
Relationships require more attention than one dinner out on February 14th, and so do your donors. It is vital to show your donors love year-round in order to strengthen your donor relationships. According to Greater Good Magazine, “Research at the National Institute of Health showed that the same area of the brain that is [...]
Having a social media presence can support your nonprofit’s visibility, boost fundraising efforts, and enhance connections. Around 72% of Americans use social media, and with 2.8 billion monthly users, Facebook is the most popular channel. However, other platforms, like Instagram and TikTok are becoming increasingly popular — especially among younger users. What exactly does nonprofit [...]
Now that your nonprofit organization is beginning to find its footing in the virtual fundraising world, you need some new and creative ideas, especially for the fall season. Fall is a particularly giving time, as most communities celebrate a bountiful harvest by sharing a traditional feast with family and friends. Thanksgiving is a holiday that [...]
Donor portfolios enable nonprofit organizations to be more efficient in soliciting gifts. They provide each donor relationship manager with a specific list of donors that they are responsible for. They also help your organization use time, energy, and resources effectively. However, if not properly done, donor portfolios can lead to inefficiency and lackluster outcomes. Unbalanced [...]
Social media platforms are one of the easiest ways to stay connected with friends and family, and they are an effective way to create awareness for your events. Among the growth of several other platforms, Facebook continues to remain a favorite. Nearly 58% of Americans are Facebook users, and almost 64% of these users visit the [...]
August is one of the months many people look forward to every year. The weather is great, making it the perfect time to go on a summer vacation and decompress. For nonprofit organizations, August is special because it has the honor of being the Make-a-Will month. This presents a unique opportunity to increase legacy gifts [...]