Now that your nonprofit organization is beginning to find its footing in the virtual fundraising world, you need some new and creative ideas, especially for the fall season. Fall is an particularly giving time, as most communities celebrate a bountiful harvest by sharing a traditional feast with family and friends. Thanksgiving is a holiday that [...]
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So far Marlaina Lanese has created 14 blog entries.
Donor portfolios enable nonprofit organizations to be more efficient in soliciting gifts. They provide each donor relationship manager with a specific list of donors that they are responsible for. They also help your organization use time, energy, and resources effectively. However, if not properly done, donor portfolios can lead to inefficiency and lackluster outcomes. Unbalanced [...]
Social media platforms are one of the easiest ways to stay connected with friends and family, and they are an effective way to create awareness for your events. Among the growth of several other platforms, Facebook continues to remain a favorite. Nearly 58% of Americans are Facebook users, and almost 64% of these users visit the [...]
August is one of the months many people look forward to every year. The weather is great, making it the perfect time to go on a summer vacation and decompress. For nonprofit organizations, August is special because it has the honor of being the Make-a-Will month. This presents a unique opportunity to increase legacy gifts [...]
Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored. 55% [...]
Volunteer management is an essential aspect of your organization. As someone who has been both a manager of volunteers and a volunteer myself, I’ve learned a thing or two about how to value them. Creating a foundation built upon respect and positive reinforcement is the key to best supporting your charity’s public engagement efforts. In [...]
If you have worked for or with nonprofit organizations, you most likely know how important it is to have a deep understanding of donors when planning a fundraising program. One method of gaining better donor insights is by conducting a donor wealth screening. However, this process doesn’t always provide accurate data for targeting donors. To [...]
Studies show that first-time donors who receive a thank-you within 48 hours are four times more likely to donate again. There is nearly a 400% chance of them becoming regular donors! Those involved in fundraising know very well that showing appreciation for your donors is more than just a thank you, but it is also [...]
Nonprofit fundraising isn’t just about asking individuals and groups for contributions to your organization. To be successful, it requires careful planning and effective strategies. One key element in planning your campaigns is knowing your donors. The more you know about them, the better you can understand how they can support your mission. Here are 7 [...]
Complete the cycle of giving by thanking your donors. Thank them promptly, so that they know you have received their gift, and let them know how you will use it to further your advocacies. Showing your appreciation fosters a good relationship between your donors and your organization. Most organizations send tokens or gifts to everyone [...]