Complete the cycle of giving by thanking your donors. Thank them promptly, so that they know you have received their gift, and let them know how you will use it to further your advocacies. Showing your appreciation fosters a good relationship between your donors and your organization. Most organizations send tokens or gifts to everyone [...]
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So far Marlaina Lanese has created 15 blog entries.
In our increasingly virtual world, we have more capabilities for connectivity than ever before. Thanks to the tools available, we can share information with our donors in several engaging ways and find immediate resonance. Tell a story. The best way to move people is to tell them a story that pulls at their heartstrings. Give [...]
Why do donors lapse? In the 2001 study, “Managing Donor Defection”, Dr. Adrian Sargeant surveyed lapsed donors of 10 national nonprofits to ask them one simple question: “Why did you stop giving?” Aside from death and financial difficulties, the study found the following reasons for why donors stop supporting nonprofit organizations: 5% thought the charity [...]
The disruption caused by COVID-19 is unprecedented. Millions of people have lost their lives and livelihoods. Challenges to food security, public health, and employment have hurt economies worldwide. Governments, organizations, and individuals have come together to combat the global pandemic, but there is still a lot to do before things get back to normal. Now [...]
As leaders in donor relationship management, you understand the benefits of a strong donor strategy. Not only can the engagement of an existing donor database lead to greater ROI in comparison to new donor acquisition, but a strong strategy can also work to enhance the overall reputation of your organization. Donor retention is an essential part of helping organizations reach fundraising goals and ultimately fulfill their [...]