As a professional in the nonprofit sector, you will come across donors at various stages in their giving journey. Some donors may have already given to your organization, while others might have given to organizations with similar missions. These donors would, as a result, be more receptive to your request. On the other hand, some [...]
When the COVID-19 outbreak struck the globe in 2020, organizations had to navigate unprecedented times by staying connected. In-person conferences transitioned to virtual platforms, and now, as the post-pandemic world slowly returns to a sense of normalcy, some online opportunities will continue to prosper. Among these opportunities are virtual nonprofit conferences. In 2021, 91% of [...]
A great way to promote donor engagement for supporting your foundation is with nonprofit video content, specifically, thank-you videos. This type of media is becoming increasingly popular in social media, email newsletters, and websites as a means of communication. Videos are multi-accessible and offer a quick message that packs a punch. Nonprofit video content extends [...]
With the New Year right around the corner, many organizations are planning their marketing strategies for the year ahead. It is the ideal time of year to reflect, set the vision, and develop tactics to achieve objectives. This past year has required many pivots, including a renewed focus of online engagement. We expect this focus [...]
There are over 1.5 million nonprofit organizations registered in the United States, and all of them have a goal to improve and empower their respective communities. They practice goal setting for nonprofits by gearing their projects, programs, and events towards making a difference, helping them achieve their organizational targets. Goals act as a roadmap for [...]
Giving Tuesday follows Black Friday and Cyber Monday and jumpstarts the end-of-year giving season. In the US, more than 30% of annual giving typically occurs during December, with 10% on the last three days of the year! Let’s take a look at why year-end giving is so popular, and how you can make the most [...]
Having a social media presence can support your nonprofit’s visibility, boost fundraising efforts, and enhance connections. Around 72% of Americans use social media, and with 2.8 billion monthly users, Facebook is the most popular channel. However, other platforms, like Instagram and TikTok are becoming increasingly popular — especially among younger users. What exactly does nonprofit [...]
During any calendar year, there are signature events and dates that provide opportunities for nonprofit organizations. Some may relate to seasonality, around the month of December and the Holiday season for example, and others may be unique to your organization. One opportunity that is shared amongst us all is Giving Tuesday, stylized online as #GivingTuesday [...]
Donor retention is crucial, especially because it is more expensive to seek out and entice new donors, as compared to keeping old ones. When a donor stops returning phone calls and attending events, or stops giving altogether, it can be worrying. Your donor may have ghosted you — ghosting is when a person suddenly cuts [...]
Here is what we do know: data is important for any organization. Whether you’re a nonprofit collecting donor analytics, a multinational company tracking customer behaviors, or a small business monitoring buying trends, collecting and tracking data is vital. Data helps you gain a clearer picture of your current situation, and what you can do to [...]
