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TikTok Vs. Instagram: Which Platform is Right for Your Nonprofit?

Having a social media presence can support your nonprofit’s visibility, boost fundraising efforts, and enhance connections. Around 72% of Americans use social media, and with 2.8 billion monthly users, Facebook is the most popular channel. However, other platforms, like Instagram and TikTok are becoming increasingly popular — especially among younger users. What exactly does nonprofit [...]

TikTok Vs. Instagram: Which Platform is Right for Your Nonprofit?2021-10-07T12:05:16-04:00

Giving Tuesday 2021: How to Increase Online Donations

During any calendar year, there are signature events and dates that provide opportunities for nonprofit organizations. Some may relate to seasonality, around the month of December and the Holiday season for example, and others may be unique to your organization. One opportunity that is shared amongst us all is Giving Tuesday, stylized online as #GivingTuesday [...]

Giving Tuesday 2021: How to Increase Online Donations2021-10-05T12:51:45-04:00

How to Re-Engage Donors That Ghost You

Donor retention is crucial, especially because it is more expensive to seek out and entice new donors, as compared to keeping old ones. When a donor stops returning phone calls and attending events, or stops giving altogether, it can be worrying. Your donor may have ghosted you — ghosting is when a person suddenly cuts [...]

How to Re-Engage Donors That Ghost You2021-10-06T11:35:41-04:00

3 Ways Donor Analytics Can Optimize Your Fundraising

Here is what we do know: data is important for any organization. Whether you’re a nonprofit collecting donor analytics, a multinational company tracking customer behaviors, or a small business monitoring buying trends, collecting and tracking data is vital. Data helps you gain a clearer picture of your current situation, and what you can do to [...]

3 Ways Donor Analytics Can Optimize Your Fundraising2021-09-21T12:43:53-04:00

5 Fall Virtual Fundraising Ideas For Your Nonprofit

Now that your nonprofit organization is beginning to find its footing in the virtual fundraising world, you need some new and creative ideas, especially for the fall season. Fall is an particularly giving time, as most communities celebrate a bountiful harvest by sharing a traditional feast with family and friends. Thanksgiving is a holiday that [...]

5 Fall Virtual Fundraising Ideas For Your Nonprofit2021-09-17T15:44:52-04:00

5 Signs Your Donor Portfolio Needs To Be Optimized

Donor portfolios enable nonprofit organizations to be more efficient in soliciting gifts. They provide each donor relationship manager with a specific list of donors that they are responsible for. They also help your organization use time, energy, and resources effectively. However, if not properly done, donor portfolios can lead to inefficiency and lackluster outcomes. Unbalanced [...]

5 Signs Your Donor Portfolio Needs To Be Optimized2021-09-15T16:31:52-04:00

How to Optimize Facebook for Fundraising

Social media platforms are one of the easiest ways to stay connected with friends and family, and they are an effective way to create awareness for your events. Among the growth of several other platforms, Facebook continues to remain a favorite. Nearly 58% of Americans are Facebook users, and almost 64% of these users visit the [...]

How to Optimize Facebook for Fundraising2021-08-19T13:05:49-04:00

4 Ways to Secure Gifts During Make-a-Will Month

August is one of the months many people look forward to every year. The weather is great, making it the perfect time to go on a summer vacation and decompress. For nonprofit organizations, August is special because it has the honor of being the Make-a-Will month. This presents a unique opportunity to increase legacy gifts [...]

4 Ways to Secure Gifts During Make-a-Will Month2021-08-13T13:25:12-04:00

6 Social Media Mistakes to Avoid

Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored.   55% [...]

6 Social Media Mistakes to Avoid2021-08-12T12:38:43-04:00

Volunteer Management: Fostering an Environment of Support and Success

Volunteer management is an essential aspect of your organization. As someone who has been both a manager of volunteers and a volunteer myself, I’ve learned a thing or two about how to value them. Creating a foundation built upon respect and positive reinforcement is the key to best supporting your charity’s public engagement efforts. In [...]

Volunteer Management: Fostering an Environment of Support and Success2021-08-10T15:54:45-04:00
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