The relationship between a donor/supporter and a nonprofit is a lot like the relationship between individual persons. The more your partner, friend or associate demonstrates their commitment to you, what interests you and what’s good for you, the more you grow to appreciate, trust and invest in them. By learning more about what motivates your donors/supporters and demonstrating that you recognize and are working with them to achieve their unique philanthropic goals, the more they will believe in your commitment to them. This, in turn, will enhance their commitment to the goals, objectives and future of your organization. It’s all about building positive, mutually rewarding relationships.