• Behavioral Analysis vs Extrapolation: Donor Compass™ is our proprietary database analysis tool that identifies the donors in your database based on propensity to give, and not extrapolated from wealth screen metrics.
    • Traditional database analysis is typically driven by wealth measurements, philanthropic involvement with charitable institutions, demographic profiling, donor generosity or donor surveys. These approaches fail to capture the factors that really matter when trying to offer predictive modeling. That is: What is the propensity of a donor to provide a relationship gift as evidenced by their behavior towards your institution?
  • As such Donor Compass™ is the only tool in the fundraising industry that provides analysis based on donor’s actual past giving behavior with your organization.
    • Donor Compass™ is driven by millions of data points that link donor behavior to how they will respond to a conversation about a relationship gift. That linkage is analyzed for your own donors and their relationship to your institution against a database of similar institutions compiled over Legacy Leaders 25 years of talking to donors about relationship giving.
  • The only database analysis tool that enables guaranteed projections.
    • Legacy is the only data analysis service provider offers projections that we hold ourselves accountable to deliver on. Try asking another provider to guarantee the projections from their analytics.
  • As Donor Compass™ is the only tool that provides insights into the actual giving patterns of your donors, this results in higher yield on campaign performance.
  • Donor Compass new interactive user experience
    • Dynamic data analysis with customizable reporting provides speed and flexibility. Visualize your donor information in a vibrant new easy to navigate graphic interface. Scroll through donor behavioral analytics, actual giving history, map their locations anywhere in the world via geo analysis, and build bespoke campaign databases with the click of your mouse.
  • The ROI makes sense.
    • Donor Compass™ offers best value with competitive pricing that is a fraction of the savings you will enjoy by running more targeted campaigns while your revenue climbs – often by more than 40%.