Have a Question?
Click on a category below to view the frequently asked questions about that service.
- ALL OTHER INFORMATION
- CURRENT/ANNUAL GIFT FUNDRAISING
- DONOR COMPASS™ DATABASE ANALYSIS
- PLANNED GIFT FUNDRAISING
We have worked with over 200 different nonprofit organizations during our 21+ years and they pretty much run the full gambit including clients specializing in the following areas: Animals & Environment; Arts & Culture; Health; Post-Secondary Education; Children’s Hospitals; Hospitals, Hospices & Long Term Care; Religious Outreach; Social Service. To learn more please click below:
Legacy Leaders has more than 21 years of experience working in nonprofit fundraising and is the only direct response provider that specializes in planned giving. We are also the only vendor that offers:
Relationship focused annual/current giving and planned giving fundraising
Planned giving donor cultivation/stewardship programs
Proprietary planned giving coding structure
The relationship between a donor/supporter and a nonprofit is a lot like the relationship between individual persons. The more your partner, friend or associate demonstrates their commitment to you, what interests you and what’s good for you, the more you grow to appreciate, trust and invest in them. By learning more about what motivates your donors/supporters and demonstrating that you recognize and are working with them to achieve their unique philanthropic goals, the more they will believe in your commitment to them. This, in turn, will enhance their commitment to the goals, objectives and future of your organization. It’s all about building positive, mutually rewarding relationships.
A member of our Legacy Leaders Business Development team would be more than happy to complete an online presentation that explains what Donor Compass™ does, how it works and how it can help you optimize your fundraising. To connect with a member of our Business Development team click on the button.
Behavioral Analysis vs Extrapolation:
Traditional database analysis is typically driven by wealth estimations, philanthropic involvement with charitable institutions, demographic profiling, donor generosity or donor surveys. These approaches fail to capture the factors that really matter when trying to offer predictive modeling. That is: What is the propensity of a donor to provide a relationship gift as evidenced by their behaviour towards your institution?
Donor Compass™ is driven by millions of data points that link donor behaviour to how they will actually respond to a conversation about a relationship gift. That linkage is analyzed for your own donors and their relationship to your institution against a database of similar institutions compiled over Legacy Leaders 21 years of talking to donors about relationship giving.
As such Donor Compass™ is the only analytical process based on behavioral analysis.
At Legacy Leaders we guarantee our projections:
Legacy is the only analytical service provider that also runs pro-active marketing campaigns for relationship gifts. We have to be conservative in our projections because we expect you to hold us accountable for the projections we provide to you. Try asking another provider to guarantee the projections from their analytics.
On completion of Donor Compass™ you will receive a file of all the analyzed donors that includes their propensity ranking and a summary PowerPoint animated presentation.
You can use the list instantly as a prospecting tool for major, capital and planned gifts. In addition, some clients first use was to optimize an event invitation list or optimize an annual giving direct mail list. There are no complex charts and tables to analyze, just an easily understandable ranked listing that can optimize any development spending activity, quickly and simply.
The PowerPoint allows you to quickly and clearly communicate your strategy to other members of your team.
Donor Compass™ costs a fraction of the six figures charged for some of the other analytical processes.
It takes only four weeks to go from uploading your database to getting the results. This includes a robust data hygiene process completed by Legacy Leaders prior to the propensity analysis.
The simple answer to this question is – no. Legacy Leaders works hard to ensure that each planned giving project we do is custom tailored to the individual client. We have worked with over 200 unique nonprofit organizations during our 21+ years and they pretty much run the full gambit. To learn more about our clients please click below:
Our goal is to provide clients with campaigns that cost 5% of Net Present Value raised by the campaign.
Many institutions have found that their current giving increases from all donors that Legacy Leaders talks to. In fact, a recent analysis showed that one of our clients experienced a 62.6% increase in current giving in the five years after Legacy Leaders ran a planned giving program for them.
Additionally, Legacy Leaders has raised major gifts for clients including a $1.1 million gift made to the University of Florida Foundation.
Legacy Leaders is firmly committed to a donor-centric approach to fundraising. We work hard to ensure that our planned giving programs mesh fluidly with each client’s marketing approach/schedule to ensure the donor experience is positive and that the maximum benefit is achieved for your organization.
A Legacy Leaders direct response planned giving campaign will produce large numbers of planned gift commitments in a short period of time.
Our Donor Relationship Specialists will engage in conversations with your donors/supporters, and during the dialogues, they will identify the individuals in your donor base that have an interest in potentially making a planned gift (typically 20% to 30% of those contacted). With the benefit of this information, your organization will be able to plan and direct appropriate resources, whether in-house or by partnering with Legacy Leaders, to work with these qualified planned giving prospects toward formalizing their gifts.
Additionally, and potentially more important to your organization, our Donor Relationship Specialists will converse with hundreds (or thousands) of your donors/supporters about planned giving. These conversations are relationship focused and will build donor/supporter loyalty even with those donors who do not want to engage in a conversation about planned giving.
Last but not least, many institutions have found that their current giving increases from all donors that Legacy Leaders talks to. In fact, a recent analysis showed that one of our clients experienced a 62.6% increase in current giving in the five years after Legacy Leaders ran a planned giving program for them.
Have a new question?
Submit your question via the contact form below and we’ll answer it directly. We may also post your question anonymously on this page to help others.