Home/Tag: Donor Demographics

TikTok Vs. Instagram: Which Platform is Right for Your Nonprofit?

Having a social media presence can support your nonprofit’s visibility, boost fundraising efforts, and enhance connections. Around 72% of Americans use social media, and with 2.8 billion monthly users, Facebook is the most popular channel. However, other platforms, like Instagram and TikTok are becoming increasingly popular — especially among younger users. What exactly does nonprofit [...]

TikTok Vs. Instagram: Which Platform is Right for Your Nonprofit?2021-10-07T12:05:16-04:00

3 Ways Donor Analytics Can Optimize Your Fundraising

Here is what we do know: data is important for any organization. Whether you’re a nonprofit collecting donor analytics, a multinational company tracking customer behaviors, or a small business monitoring buying trends, collecting and tracking data is vital. Data helps you gain a clearer picture of your current situation, and what you can do to [...]

3 Ways Donor Analytics Can Optimize Your Fundraising2021-09-21T12:43:53-04:00

How to Optimize Facebook for Fundraising

Social media platforms are one of the easiest ways to stay connected with friends and family, and they are an effective way to create awareness for your events. Among the growth of several other platforms, Facebook continues to remain a favorite. Nearly 58% of Americans are Facebook users, and almost 64% of these users visit the [...]

How to Optimize Facebook for Fundraising2021-08-19T13:05:49-04:00

6 Social Media Mistakes to Avoid

Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored.   55% [...]

6 Social Media Mistakes to Avoid2021-08-12T12:38:43-04:00

7 Ways to Get to Know Your Donors

Nonprofit fundraising isn’t just about asking individuals and groups for contributions to your organization. To be successful, it requires careful planning and effective strategies. One key element in planning your campaigns is knowing your donors. The more you know about them, the better you can understand how they can support your mission. Here are 7 [...]

7 Ways to Get to Know Your Donors2021-08-10T15:52:31-04:00

Are You Ready for the Coming Shift in Donor Demographics?

Most organizations are unprepared for the significant changes the intergenerational wealth transfer will bring to. A change in donor demographics has implications that many nonprofit organizations have not considered. There are key challenges, or disruptors, that stand out: The younger-than-boomer generations have very different philanthropic dynamics Average current giving will decline The decline in [...]

Are You Ready for the Coming Shift in Donor Demographics?2021-07-08T16:45:23-04:00