Home/Tag: donor retention

It’s Not You, It’s Me: 5 Signs Your Donor Just Isn’t Into You

It happens to the best of us.  A perfect first impression, with all signs indicating that they’re totally into you. Responding to your weekly outreach newsletter, sending a donation during your holiday campaign, and engaging with your content on social media.  Then, the unfortunate happens. After six months, their open rates are decreasing, you haven’t [...]

It’s Not You, It’s Me: 5 Signs Your Donor Just Isn’t Into You2022-02-17T17:07:01-05:00

Love at First Sight: 5 Secrets to Attract New Donors

Do you remember the last time you went out on a first date? It probably took you hours to get ready — from picking the perfect outfit, to styling your hair, and perhaps preparing some discussion topics. Because as cliché as it sounds, you only get one chance to make a great first impression. Attracting [...]

Love at First Sight: 5 Secrets to Attract New Donors2022-02-28T17:04:49-05:00

Romancing Your Donors: 5 Tips to Strengthen the Relationship

Relationships require more attention than one dinner out on February 14th, and so do your donors. It is vital to show your donors love year-round in order to strengthen your donor relationships.   According to Greater Good Magazine, “Research at the National Institute of Health showed that the same area of the brain that is [...]

Romancing Your Donors: 5 Tips to Strengthen the Relationship2022-02-11T11:06:39-05:00

5 Signs Your Donor Portfolio Needs To Be Optimized

Donor portfolios enable nonprofit organizations to be more efficient in soliciting gifts. They provide each donor relationship manager with a specific list of donors that they are responsible for. They also help your organization use time, energy, and resources effectively. However, if not properly done, donor portfolios can lead to inefficiency and lackluster outcomes. Unbalanced [...]

5 Signs Your Donor Portfolio Needs To Be Optimized2021-09-15T16:31:52-04:00

How to Re-Engage Lapsed Donors

Why do donors lapse? In the 2001 study, “Managing Donor Defection”, Dr. Adrian Sargeant surveyed lapsed donors of 10 national nonprofits to ask them one simple question: “Why did you stop giving?” Aside from death and financial difficulties, the study found the following reasons for why donors stop supporting nonprofit organizations: 5% thought the charity [...]

How to Re-Engage Lapsed Donors2021-07-02T10:02:16-04:00